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A new calorie-free natural sweetener being made by Cargill Inc. and Coca-Cola Co. will hit the store shelves this week.

The Business Journal previously reported that Minnetonka-based Cargill and Atlanta-based Coca-Cola developed a product derived from a South American herb called stevia, which also grows in China.

Marketed under the brand name Truvia, the sweetener will go on sale at select D'Agostino supermarkets in New York starting Wednesday. Cargill also is opening a tasting center for consumers at Rockefeller Center to coincide with the product launch. Called the "Truvia Greenhouse," the center, which will be open through Friday, features thousands of stevia plants, and offers consumers samples of beverages sweetened with the product, as well as table-top samples.