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Michael Fenley, a veteran of the East Bay retail scene, has been selected as the new general manager of Sunvalley shopping center in Concord.

Fenley, who has worked in shopping center management for 32 years, replaces Larry Beermann, who had served as general manager of the 41-year-old regional mall since early 2007. Beermann had a relatively short tenure compared with his predecessor, Tom McCracken, who served in Sunvalley's top post for more than 20 years.

To take the Sunvalley job, Fenley leaves the general manager position at Stoneridge shopping center in Pleasanton, which he had held since last fall. He has previously worked as general manager of the Bay Street mixed-use project in Emeryville for about a year and as general manager of Hilltop mall in Richmond for eight years.

A spokeswoman for Stoneridge could not be reach for comment on whether that upscale mall, owned by Simon Properties Inc., the nation's largest shopping center operator based in Indianapolis, has found a replacement for Fenley.

His appointment at Sunvalley marks Fenley's return to Taubman Centers Inc. of Bloomfield Hills, Mich., which used to own Hilltop and Stoneridge.

Sunvalley has more than 160 stores, anchored by two Macy's stores, as well as Sears and JCPenney.