Visit Florida launches U.K. campaign
Visit Florida said it is introducing a $200,000 marketing campaign focused on luring tourists from the U.K. The announcement comes on the fourth day of Gov. Charlie Crist's ongoing trade mission to Europe.
"The United Kingdom has a long history of being one of Florida's largest overseas tourism markets, and it is important that we continue to reach out to this important market invite," Crist said in a news release.
For the new marketing campaign, Visit Florida will insert six, four-page special sections in First News, a children's publication in the U.K. The information in the independent newspaper will focus on Florida's ecosystem and environment, science and space programs, animals and wildlife, entertainment, sports and history. Additionally, Visit Florida will sponsor two issues of First News for Teachers, showing teachers the educational values of the special sections and offering suggestions on how they can use the information in the classroom.
The U.K. is Florida's top overseas tourism market, with 1.34 million arrivals in 2006. On average, British travelers spend nearly two weeks and $3,196 in Florida, with 72.5 percent traveling to Orlando, 15.3 percent to Miami and 12.5 percent to Tampa Bay.
Visit Florida is the state's official tourism marketing corporation.